Marketing Articles
Marketing
Why Yelp is a necessary Evil pt. 3: How we suggest you use it
Section 3: How we suggest you use it This is the final post in our Practice Edge series about Yelp in which we explore how
Marketing
Why Yelp is a necessary evil pt. 2: How it works
Section 2: The 3 things you should know about the inner workings of Yelp’s platform So, how does Yelp work anyway? You’ve got this listing,
Marketing
Why Yelp is a Necessary Evil
Yelp doesn’t have to be a 4 letter word: Why Yelp is a necessary evil and how to embrace it Ask any small business owner their
Best of VMX 2018: Marketing & Technology Tools pt. 2 – PetDesk
This piece is intended to highlight companies that deserve attention from individual, independent veterinary practice owners. No compensation was provided in return for inclusion in
Best of VMX 2018: Marketing & Technology Tools pt. 4 – Vetstoria
This piece is intended to highlight companies that deserve attention from individual, independent veterinary practice owners. No compensation was provided in return for inclusion in
Best of VMX 2018: Marketing & Technology Tools pt. 3 – FuturePet
This piece is intended to highlight companies that deserve attention from individual, independent veterinary practice owners. No compensation was provided in return for inclusion in
Best of VMX 2018: Marketing & Technology Tools
There is a lot to take in when you walk the floor of a convention like NAVC (now known as VMX) or Western. Exhibitors of
Don’t get conned by a yellow pages scam
Consider this a public service announcement for veterinary practice owners (or small business owners in general actually): Have you ever gotten an “invoice” in the
The Magic (or lack thereof) of Marketing Success
At VPP, we’re very proud of the fact that our partner practices have, on-the-whole, enjoyed phenomenal revenue growth. Our practices have enjoyed 12 consecutive quarters
Referral Sources: The Best KPI for Your New Client Marketing Efforts
Do you track referral sources? No, I’m not talking about measuring which veterinarians send you cases for your particular professional specialty. Instead, I’m speaking of
Medicine or marketing – no longer a choice for DVMs
It’s long past time for the profession to embrace the fact that veterinary medicine isn’t just a personal calling – it’s a business, too. Businesses
Veterinarians.com AKA LocalVets.com – Friend or Foe to the Practice Owner?
If you’ve owned a veterinary practice long enough, you’ve surely come across Veterinarians.com (formerly known as Localvet.com). This is the online service with a massive
Driving Dental Compliance After Dental Health Month in One Simple Step
February and its ever-present focus on dentistry is now behind us and for many practices this means that appointments for such procedures will diminish considerably
Workshop: Fundamentals of Profitable Care and Growing a Patient Base
This one-day workshop, led by the senior management team from Veterinary Practice Partners, provides you with practical, easy-to-implement tools and strategies for profitably growing your
The Client Experience in One Simple Question
At this point, you’re probably growing tired of hearing about the “client experience”. It seems to be the topic du jour in the industry and there
Understanding the Value of Data
What is the most valuable asset in your practice? Your staff? Your equipment? These are the two that most veterinary practice owners would initially point
Welcome to PracticeEdge: Where we share our not-so-secret secrets to improving a veterinary practice
At VPP, we spend a lot of time talking to veterinary practice owners about their businesses. We’re a curious bunch and so we’re always asking